Boost audience engagement with content marketing techniques

Content marketing has been evolving into an essential component of any digital marketing strategy because people are consuming more content online than before. Therefore, a well-structured content marketing strategy could contribute to achieving brand-building goals and other business objectives, such as website traffic, leads and conversions.

The purpose of content marketing is not primarily to increase sales, but also to trigger users to engage with brands. It is commonly said that content is the king, which is true. A well-crafted content enhances, among others, SEO performance, website traffic, engagement and the possibilities to launch a conversation with your audience.

Make the search engines to fall in love with your website

Search engines adore unique and high-quality content. Therefore, if you wish to improve your SEO performance, consider producing unique content which will contain relevant keywords and internal links. This will help your website to rank organically for relevant search terms and keywords. Obviously, a higher ranking exposes your brand to more consumers in your industry.

Attract visitors to your site and try to increase page views

It is vital to keep people on your site as long as possible. A website with a blog full of informative and engaging content will encourage users to navigate to various sections of your site so that to find more information about your brand. As a result, the bounce rate will decrease and page views will increase.

Be authentic and create loyal brand advocates

Authentic content builds brand awareness and boosts exposure, two elements that will help your brand stand out the crowd, and enhances the potential to generate new leads and increase sales as more consumers become aware of your brand. Non-sales-oriented content will encourage consumers to spontaneously engage with your brand. In the long-run, highly engage consumers may become active brand advocates.

Explain to consumers why to choose your products/services

Consumers are overwhelmed with sales messages, so, your content marketing strategy should be focused on the added value of your products/services. If you are aiming to urge buyers to discover more about your brand, then explain to them why and how to use your products/services. For example, try to inspire them with tutorials, videos and blog posts.

Investing in content is fundamental to achieve various business objectives. However, it is vital to have a solid content marketing strategy. Furthermore, content marketing could be a vehicle to promote your company culture, mission and values. Younger generations and potential B2B clients tend to take into consideration these elements before buying or proceeding to any cooperation.

3+1 Tips: Increase your followers on Twitter. Diffuse your message more efficiently

Twitter is a fascinating way to spread your message quickly and spark a discussion about a particular topic. The number of followers has a substantial impact on the influence and the diffusion of your message. That is to say, the more followers you have, the more impact you might have. However, it should be taken into consideration that the challenge on Twitter is to compose an interactive, concise and influential message by using up to 140 characters. The character restriction imposes that a Twitter user should say briefly as much as possible. The following picture inspired me to share some tips that will help you to be more influential and thus increase the number of your followers on Twitter.

twitter

Tip 1: Set Objectives
Obviously the primary goal is to enhance your impact on Twitter by increasing the number of your followers. Nevertheless, to achieve this you need to define your target audience so that to develop a consistent communication strategy on Twitter.

Tip 2: Invest Time in Producing High-Quality Content
Personally, I think that this is the most important part of a good communication strategy. In other words, a high-quality content will attract other Twitter users at least to visit your profile. Among the fundamental principle that you need to have in mind is to be concise and interactive. The use of pictures and videos may increase the visibility of your Tweets.

In addition, when composing a Tweet is advisable to use hashtags (#) and mentions (@). The latter allows you to participate actively in discussions relevant to your professional or personal interests. Furthermore, it assists you to connect with individuals, organisations and brands relevant to your personal and professional interests.

Tip 3: Be Natural and Consistent
There is no doubt that being yourself is the number one rule that will help you to compose an interactive, concise and consistent message. Nonetheless, would like to clarify the following two points. Firstly, being yourself should not be interpreted as being unprofessional. Secondly, you should not be offensive to individuals or organisations with whom you do not share the same point of view.
Furthermore, you should be communicative with your followers. For instance, when you perceive that someone started following you on Twitter you may send him a “Thank you” private message. You may also launch new discussions and engage other Twitter users that might be interested

Tip 3+1: Measure the Results
In general, increasing your impact on social media requires a measurement of the results. A good indicator is to estimate how many times you have been mentioned in several discussions. Moreover, the number of followers may consist another good indicator. The number of “impressions” of your Tweets may provide you an insight regarding the impact of your messages and the number of people you visited your profile. Besides, these there are many social media metric tools, such as Hootsuite, Brandwatch, Tweetdeck a.o.

Concluding Remark: increase your followers, increase your impact
Finally, I would like to conclude that the number of your followers on Twitter influence to a great extent the spread and the influence of your message. The impact of your Tweets has a direct effect on your visibility. As a result, Twitter requires you to be consistent, natural, concise and interactive.